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For the past 25 years, we have helped healthcare organizations enhance their consumer and employer brand reputation, allowing them to achieve their goals. Contact us today to discuss how Cynthia Newton Consulting can assist you in driving higher ROI from your marketing investments through effective brand reputation management, ensuring that your digital brand reputation aligns with your strategic objectives.
Our service includes a comprehensive consult to help identify gaps and opportunities in your employer brand reputation. This results in a custom proposal that features a project plan designed to support your needs, including profile and reputation management optimization strategies, to help you reach your goals.
We have worked with healthcare organizations of all sizes, including: National Health Systems, Academic Health Systems, Regional Health Systems, Community Health Systems, Specialty Provider Organizations, Independent Specialists, and Senior Services such as Hospice and Home Health.
Types of projects we have experience with include:
Reviews Management - Our expertise encompasses assessment, strategy, stakeholder buy-in, software selection, pricing negotiation, implementation management, organizational rollouts, service recovery, competitive assessments, and reporting. We have successfully developed both consumer and employee review strategies that enhance employer brand reputation.
Transparency - We provide comprehensive assessment and strategy development, ensuring stakeholder buy-in, software selection, pricing negotiation, implementation management, and organizational rollouts. Having launched our Employer Transparency initiative, we are currently seeking Beta clients to refine our approach.
Listings Management - We specialize in optimizing Google Business Profile (GBP), Bing Places, Apple Connect, and healthcare vertical sites, as well as platforms like Glassdoor, Indeed, and LinkedIn that focus on the employer brand. Ensuring accessibility for consumers to reach your providers, clinics, and hospitals is essential. Our GBP optimization is a key component of a solid SEO foundation. We understand the staffing limitations associated with claiming and optimizing these profiles, which is why we offer to handle it for you. We are a full-service partner, with or without a SaaS tool.
We are ready to become an extension of your team, supporting your organization's consumer and employer brand goals.
We developed the 2025 Healthcare Employer Brand Index to raise awareness about the significance of managing your organization's employer brand reputation. This list features organizations recognized on the 2025 Forbes Top Medium and Large Employers, the 2024 Becker's Top 153 Places to Work in Healthcare, and the 2025 Glassdoor's Best Places to Work, with plans to gradually expand the list. Our analysis shows that the average rating on Glassdoor and Indeed is 3.74. While Glassdoor views this rating as indicative of a 'satisfied employee,' we believe that potential candidates are looking for exceptional experiences. In a 5 Star economy, any rating below 4 Stars is perceived as average or poor.
In healthcare, we seek team members eager to make a difference and be part of something greater than themselves. Candidates are increasingly interested in hearing from former and current employees to understand what it’s like to work for your organization. Similar to consumers, they rely on ratings and reviews to help them decide if they will proceed with an application. Our expertise in securing buy-in, implementing review requesting programs, managing review responses, and closing the loop, along with our transparency initiatives on the consumer/patient side, positions us well to guide the Healthcare Employer Reputation Management and Employer Transparency movement.
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