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Employer Brand Digital Assessment & Consultation
Effective listening and acting on feedback have emerged as key differentiators in fostering workforce engagement and driving organizational success. In analyzing the Glassdoor and Indeed reviews across healthcare organizations from the last 4 years the most common concerns are:
- Poor Workplace Culture - Employees describe toxic environments, poor communication, and low morale.
- Issues with Management - Complaints of ineffective leadership, micromanagement, lack of support, and favoritism.
- Inadequate Compensation - Many feel underpaid, with weak raises and benefits not meeting expectations.
- Job Insecurity - High turnover, layoffs, and a sense of instability causing anxiety among staff.
- Poor Work-Life Balance - Long hours, understaffing, and little flexibility leading to burnout.
- Limited Career Growth - Few advancement opportunities and little investment in employee development, causing careers to stagnate.
Using our Healthcare Top Performers Index, which includes organizations that are on the 2025 Forbes Top Medium and Large Employers, 2024 Becker's Top 53 Health Systems Ranked by Annual Revenue and 2025 Glassdoor's Best Places to Work, we have determined the average rating on Glassdoor and Indeed to be 3.74. Only 36 of the 134 organizations have a 4.0 or better.
Our Digital Employer Brand Assessment combines both first party and third party feedback sources to identify trends as well as gaps between the two sources. Our customized Digital Employer Brand Playbook provides actionable steps for organizations to take to deliver an improved first impression online when prospective candidates search for career opportunities.
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Google Business Profile Support
Whether you are managing your Google Business Profile with or without a software platform, there are challenges that pop up! So many issues that can arise in claiming, creating, updating or optimizing a Google Business Profile, all of which require know how and time. We can be your go-to-expert for one off challenges or help direct your GBP strategy.
Online Presence Strategy
Let us sit down with you and look over your marketing plan for your strategic service lines. Do you have active marketing campaigns? Do you have a new provider or service line that needs a marketing boost? We ensure that your online presence supports your marketing investments, helping you deliver more results. Allow us to provide an Online Presence Assessment and show you where we can bring value.
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Technology Support
Investing in a software solution is daunting, so many options, which one is best for your organization? Or have you already made the investment but struggle to ensure you are getting the value out of it that you thought you would? We can provide expert support during RFP, product demos, proposal/renewal, implementations, trouble shooting, and ongoing optimization.