First Impressions, Lasting Impact: How Healthcare Brands Win on Glassdoor & Indeed

Thursday, April 10. 2025

2:00 - 2:45 PM EDT

In today’s competitive healthcare labor market, candidates aren't just researching your clinical outcomes—they're reading your reviews. Glassdoor and Indeed have become the new front doors of your organization, shaping perceptions long before an interview ever happens.  Your mission matters—but if your online presence doesn’t reflect your culture, purpose-driven professionals will look elsewhere.

This masterclass will arm you with key insights and show you the tools and best next steps to take in gaining control over your organizations digital narrative.

 Bringing HR and Marketing leaders together to explore:

• How review platforms shape employer reputation in healthcare
• Why silence (or outdated content) damages trust and retention
• What “engagement” really looks like on Glassdoor and Indeed
• How to determine where to begin in addressing your online employer brand
• Simple, scalable steps to build visibility and credibility today

 To gain the most impact from the session:

• Review your organization's Glassdoor and Indeed profiles objectively - note the ratings and volume of reviews, is your organization responding to reviews
• Are there unclaimed profiles for locations such as your hospitals, are there reviews on those, are they recent
• Does your organization have sponsored job postings on these sites
• Review your organization's Careers page with fresh eyes - is it easy to navigate, is your EVP clearly communicated, does it contain employee feedback
• If you have access to your organization's most recent employee engagement survey, note how your score compares to what you are seeing on third party sites

Whether you're navigating talent shortages, culture transformation, or brand rebuilding—this session will give you the clarity and tools to turn passive profiles into powerful first impressions. 

We encourage HR & Marketing to attend together!